Charli XCX Is the New Face of Converse

Charli XCX is expanding her influence with a new brand partnership deal. While the British pop artist has been known for her brat-coded projects recently, she is stepping into the footwear world, signing a new endorsement deal with Converse. Taking to Instagram to make the announcement, she drops the first image of her new holiday campaign with the shoe brand with the caption, "me for @converse